After doing some research for my magazine, i came across Harpers bazaar magazine layouts, in the “Art Directors Handbook of Professional Design”, beautifully and sensitively design, quite different from the pages of other fashion magazines, where high gloss images of graced the pages. Looking into the history of the magazine i came across the man that in 1930’s made the magazine what it is today. Alex Brodovitch.
Known firstly from his work on “Harpers Bazaar, as Art Director. He brought a fresh, new concept to the world of layout techniques, pages that blended beautifully cropped photographs, typography and designs that were bold and interesting. He used photography as if to capture a frozen moment in time, succeeding in creating a flow and consistency through-out the magazine.
His work appealed to me greatly, with being an Art director, a job that i would love to have one day, it was something that i could learn so much from. His innovation in design is inspiring, and his sensitivity to getting the message across, in anyway legible or not, is a breath of fresh air in the design world.
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