Monday 18 October 2010

WEEK FOUR

        


After my recent trip to Vogue House in London I decided to look into the magazine itself more and the role of creative director as this is the area of the industry that intrigues me the most, and as part of my research I watched the documentary film "THE SEPTEMBER ISSUE", which gives you a look at the behind the scenes drama that follows editor-in-chief "ANNA WINTOUR" and her staff in the production of the 2007 September issue of American Vogue. The film revolves around the making of the Vogue September 2007 issue. It depicts the effort that goes into making the magazine, and the passion that "GRACE CODDINGTON" (a former model turned creative director and the only person who dares to stand up to Anna Wintour) has for the highly-regarded fashion magazine. The film highlighted to me just how much work goes into creating a magazine, and you see what the issues they face and the dedication that people put into the publication, this isn't just a magazine...

GRACE CODDINGTON
The person who inspired me most from the film, the visionary Creative director, and in my opinion an artistic genius when it comes to directing a photo shoots. Her quirky style, makes her photos the most iconic, she takes risks and dares to be different, something i really admire. Her shoots don't just produce pictures but narratives and convey a meaning across to the audience. She pumps passion and artistry into the pages without being swept up in the world of celebrity that dominates so many magazines these days.

Caroline Trentini

This picture was featured in the 2007 September issue. The shoot was put together at the last minute when Wintour overthrew the previous photos, however in this particular picture, Coddington, insisted that photographer featured was not retouched to make him look thinner. She says you have to be responsible when it comes to retouching, and stated that she didn't want the photographer to look like a model because hes not, hes just an average man and wanted to show the contrast between the model and himself and how highly regarded they are seen to be in the fashion industry, her words ringing out "Not everything in the world is perfect"
here are some of the inspirational works by Grace Coddington:





"When readers pick up Vogue, I want them to smile. Everything should be a little tongue in cheek, a little dare-to-go-there."

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