Just a quick update on clearview. finally finished my brochure, for the downloadable PDF.

Some screen shots of my website, only have to add a few more things and it’ll be finished .

my animation the other one i made wasn't really working out so i decided on a new one i think i works really well on the website too! 

After going to MASH yesterday i though i’d do a few mood boards to help me get a few ideas down and for inspiration. As soon as i walked in, i got the feeling of a 50s living room, it was very relaxed, people just sitting around and stuff. The furniture and colours very also very 50s, so i decided it would be quite nice to maybe go down that root. I loved the patterns and colours of that era, and think they would work really well, and also the kitsch posters, which i could put a more modern spin on. The idea of the diner signage, and vegas sign also sprung to mind, very 50’s with the shape and all. I also like the idea of pin ups, associated with the glamour of the 50s, i thought it could be quite nice to have a pin up for each section of MASH, one for the cafe, one for the gallery and so on. 

I think i will now go one to create a more modern, clean board just to compare and see what kind of style would suit best. 

Went to MASH today for a little chat with Kevin the owner, to get i bit of info on their client base, whats the most successful part of the company is etc, they seem really interested in going along with it, and were open to anything, allowing me free reign if you like over the project. 

I asked them went their main target market was, and they said pretty much anyone, most through the day it maybe 30+ but on event night can range anything from 18-40+ 

Also i asked where their main business came from, and its mainly from the cafe side of things. He said he would like to push the fact that its a cafe/gallery and how theres nothing else like it in the town centre. 

Regarding, branding, Kevin said that he would be interested in logo, ad campaigns, leaflets, particularly a new menu, although it would have to be able to be printed in black and white aswell as colour to keep the costs down, because they change them so often, he also said he’d like it to be a bit different maybe with a cover or sleeve on or something it bit interesting. In addition to that they also have a bike which is used for advertising (see picture below), and they would like to make more use of that. 

Underneath you can see a few quick pictures a took while there. 

Frontage of the shop, in general quite nice, slightly plain.  

No real signage or logo.

Inside, Main cafe space, with art work place around that 

you can buy. Very mismatched, homely feeling. Livingroom-esque

 

Gallery area. 

 

Bike used for advertising.

We got our new brief the other day, an it looks like a good un’! We have the option of three briefs in this project, 

1st: To create your own company and brand it.

2nd: To chose an existing company and rebrand it 

3rd: Create an inventory from a company or shop. 

I have decided to go with the 2nd option of rebranding an existing company as i think this is the best for gaining experience dealing with actual clients, talking to them about what they want and try and deliver that to them. After thinking up a few ideas, such as hairdressers, cafes and record shops, I think i’m going to go with MASH, an art gallery/shop/cafe.

although their logo at the moment isn't to bad, it doesn't really fit with the style of the shop, which is very cool, young and trendy, it also doesn’t have and advertising or leaflets etc, so not many people know what or were it is. MASH is a gallery, which holds, events every month and allows anyone to sell their work in their, ranging from handmade jewellery to 7ft fine art pieces, its also a cafe with a wide selection on offer and also sells alcohol. In addition to this is available to rent out for events and parties, and has a photography company called MASH Studio. I emailed them earlier today to see if they would be interested and they got back to me saying that it was a fantastic idea and i should call in for a chat with them! MASH is a favourite place of mine, so i would love to be able to rebrand this shop, and get more people interested and visiting this place!

Handed in our 3rd project last friday, and it was quite stress free to be honest, i think iv’e finally got used to juggling my time between projects and staying on track, and i did work so hard on it! Which in the end paid off as i got another 1st, 84% which was massively higher than the previous two projects, and its gotta be said, im pretty chuffed, id put alot of work into this brief, but at the beginning i did find it a bit stressful and hard to get into, but the last few weeks, i got really into it, i knew were i was going with it, and had a clear idea in my head, i know there were so many things that i could have included in my books, and didnt which is slightly annoying, because it would have gotten me a higher percentage, but Lets just hope i can put i bit more into the final brief and get a little bit higher!!

Added a few little details to my posters today to finish them off, Add i think they are really successful. I have tried to balance the colours out, and not make them too feminine, however i do think they could be seen as that. After many different variations, i settled on the images that i liked the most, and them after creating my loading screen for my website, I took elements for that such a s the type and the fade circle behind and transferred this to the posters. I really feel that they work well, they are subtle, yet striking, exactly what i wanted them to be.

I finished all of my website flats earlier today, and i quite pleased with how they have turned out. The hardest part of creating these flats was getting the base for the site, and deciding on the layout. I did alot of trying out different styles, backgrounds and colour schemes, however i think the one i have chose for my final piece, suits the style of the competition well. Also i think the colours work nicely, as although they are very pretty and delicate, still would be appealing to both men and women and wouldn’t put anyone off. After doing some research i learnt that i big trend in web-design was to have a large logo, or banner at the top of the site, for advertising purposes as it catches attention and makes it memorable.

Overall I’m pleased with the out come of my flats, and just hope! that they help in getting me another 1st!

Just a quick post, I’ve literally just finished making my trophy this minute, and I’m actually very pleased with it! I was inspired by the Hawaiian Lei that is presented as a sign of affection and celebration. I wanted the piece to be very colourful, and i kept it quite simple with regards to the flowers them self and sticking to a limited colour platte. I shall take it in to uni tomorrow and get some feedback, just to see if i need to tweak a few things.

We had a one day project today, and was given the task of creating our own 3D typography out of things related to our competitions. I decided to use foam oasis, that florists use, and carve out the alphabet. I think that they worked quite well, and look very pretty. I think i may explore these a bit further, by putting them in different places, such as flower bends, grass etc.

We also had the pleasure of learning how to create an animation for our websites as part of out professional contexts project, and i was very intrigued as i had wanted to learn animation for a while, but got the impression that it would be quite complicated and would take a long time, but it really didn’t. The initial work we had to do on photoshop was quite time consuming, but once we put it in to premier pro it was very quick and simple, and the outcome was really good, i defiantly think i will use it in my website, after a few tweaks of course!!

not a full alphabet! some of them broke, but will be replacing them!!!

Just a quick post to show a variation of web designs, using different colours, shapes, angles and text placement. I think the soft colours work really well, and make it look very pretty and sophisticated, maybe a little too much, may not appeal to a male audience.  I like the text placement when it is central, and especially like the bottom two designs. Think i will work with these a bit more.