So I have been looking into our on going professional context project, where we have to create a website, for a company/. There were 4 companies to choose from:
California Custom Cycles - An American Custom bike company coming to the UK
Philipa’s Patch - A wine bar
Silent Chaos - A Manchester based band
Clear View UK - A high street brand of opticians
Out of the four the one that appealed to me the most was Clear View Opticians, as i felt looking at a few websites for opticians and going through a few ideas i felt i could have the most fun with this brief, also as i wear glasses my self, i felt i had more knowledge of this than the other 3.
The brief has asked for a website to be made, alongside a company logo, and an embedded motion piece. In addition to this a downloadable PDF brochure with a 15% off voucher, and i have been researching a few opticians websites and brands of glasses, and was greatly inspired by the Ray Ban website. The website caught my attention straight away, with the bright colours and funky illustration, which sends out a very modern and contemporary image, exactly what they are trying to get across to the audience, reminding me very much of the work of Push Pin Studios.
I also had an idea for a motion piece for the website, I’ve seen this ad many times on TV
Look Fashion magazine ad
I know the ad has nothing at all to do with opticians, but what i liked the most is how it used images and flicked through them, and the idea i had for my motion piece was to take photographs of different people, wearing all kinds of different frames, and have them flash up one after another like the Look Magazine ad, with a strap line of something like “frames to suit everyone” and then at the end have someone with no glasses saying “or not...” to advertise the fact that they provide Laser correction surgery, this is just a few quick thoughts that i had on what i could produce for this project, and as it is an on going project in gives me plenty of time to experiment with different ideas.
I know the ad has nothing at all to do with opticians, but what i liked the most is how it used images and flicked through them, and the idea i had for my motion piece was to take photographs of different people, wearing all kinds of different frames, and have them flash up one after another like the Look Magazine ad, with a strap line of something like “frames to suit everyone” and then at the end have someone with no glasses saying “or not...” to advertise the fact that they provide Laser correction surgery, this is just a few quick thoughts that i had on what i could produce for this project, and as it is an on going project in gives me plenty of time to experiment with different ideas.
No comments:
Post a Comment