We did a one day project a few days ago in which we had to brand a new drink ‘Blip’ a pea flavoured drink it had to appeal to kids but also to adults who would be purchasing it. The things we had to focus on where i also to the kids who would be drinking it, it’s a canned drink, it’s filled with vitamin C, and from this we had to create a logo and slogan. At first i thought that it would be quite easy but, discovered it was more difficult than i first thought. I decided to go down the root of making it look really organic and fresh look, yet giving it a funky edge with the type, and my slogan was green with envy, giving you connotations of people being jealous of you drinking it.
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