We got our new brief the other day, an it looks like a good un’! We have the option of three briefs in this project,
1st: To create your own company and brand it.
2nd: To chose an existing company and rebrand it
3rd: Create an inventory from a company or shop.
I have decided to go with the 2nd option of rebranding an existing company as i think this is the best for gaining experience dealing with actual clients, talking to them about what they want and try and deliver that to them. After thinking up a few ideas, such as hairdressers, cafes and record shops, I think i’m going to go with MASH, an art gallery/shop/cafe.
although their logo at the moment isn't to bad, it doesn't really fit with the style of the shop, which is very cool, young and trendy, it also doesn’t have and advertising or leaflets etc, so not many people know what or were it is. MASH is a gallery, which holds, events every month and allows anyone to sell their work in their, ranging from handmade jewellery to 7ft fine art pieces, its also a cafe with a wide selection on offer and also sells alcohol. In addition to this is available to rent out for events and parties, and has a photography company called MASH Studio. I emailed them earlier today to see if they would be interested and they got back to me saying that it was a fantastic idea and i should call in for a chat with them! MASH is a favourite place of mine, so i would love to be able to rebrand this shop, and get more people interested and visiting this place!
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