Went to MASH today for a little chat with Kevin the owner, to get i bit of info on their client base, whats the most successful part of the company is etc, they seem really interested in going along with it, and were open to anything, allowing me free reign if you like over the project.
I asked them went their main target market was, and they said pretty much anyone, most through the day it maybe 30+ but on event night can range anything from 18-40+
Also i asked where their main business came from, and its mainly from the cafe side of things. He said he would like to push the fact that its a cafe/gallery and how theres nothing else like it in the town centre.
Regarding, branding, Kevin said that he would be interested in logo, ad campaigns, leaflets, particularly a new menu, although it would have to be able to be printed in black and white aswell as colour to keep the costs down, because they change them so often, he also said he’d like it to be a bit different maybe with a cover or sleeve on or something it bit interesting. In addition to that they also have a bike which is used for advertising (see picture below), and they would like to make more use of that.
Underneath you can see a few quick pictures a took while there.
Frontage of the shop, in general quite nice, slightly plain.
No real signage or logo.
Inside, Main cafe space, with art work place around that
you can buy. Very mismatched, homely feeling. Livingroom-esque
Gallery area.
Bike used for advertising.
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